01Who we are

We do one thing.
Better than anyone.

  • 3.5 years in commercial solar lead generation.
  • Pay per successful survey. You only pay for attended appointments which are suitable for a commercial solar installation.
  • 50+ video testimonials from installers we work with. You won't see that with any other solar lead generator (you'll scroll through them in a second).
  • UK-wide coverage. We match leads to installers by region.
  • Right now generating 350 to 400 fully qualified commercial site surveys every month.
02Track record

Don't listen to us. Listen to what the installers we work with have to say.

£5M+single-week pipeline (TJS)
14.5×ROI in 2 weeks (Carbon)
£350kKings College close (Simcott)
1MW+monthly pipeline (Rural & Country)
SRC North West Limited testimonial
3–4 live opps / 2mo
SRC North West Limited

Pre-qualified leads (billing, meters, ownership vs lease, roof space, roof issues) — first call is twice as valuable. 3–4 strong live opportunities in ~2 months, including one 95% to close (LOA to approach the DNO), plus ~60kWp and ~120kWp arrays in development.

"Better leads, less legwork — I'd recommend TNW to others."

  • Full qualification pack vs old providers' name + number
  • Consistent volume — cherry-pick best-fit roofing + solar jobs
  • Responsive CSMs, WhatsApp updates, CRM-style tracking
Watch on YouTubeyoutu.be/GXCtf-ykNDM
Get Zero testimonial
18 leads in July
Get Zero
Perry Hawkes, Director

A lead gen skeptic who turned us down for years, then finally caved. 12 weeks in, he wishes he'd started sooner. 18 leads in July — and that's him being picky — with a 75kW system + 100kWh battery closed and a 300kW deal in the pipeline.

"Off chasing leads, back to running the business."

  • Years of saying no; now wishes he'd started sooner
  • 18 leads in July, being selective
  • 75kW + 100kWh battery closed; 300kW in the pipeline
  • Back to running the business instead of chasing leads
Watch on YouTubeyoutu.be/GRcuub1o-08
Solar Solutions testimonial
Pipeline flying
Solar Solutions
Josh

Burned by other lead gen (cold callers who took the money, sent a number, then fobbed him off) — now on a commercial pipeline he can barely keep up with.

"I was driving down there thinking, I can't keep up."

  • Vetted, engaged leads — not fighting 2–3 other contractors
  • Pay per result only
  • Would happily vouch for us to anyone
Watch on YouTubeyoutu.be/ciEkCQL0Xr8
Castle Eco Solutions testimonial
900kW pipeline
Castle Eco Solutions
Dean Walmsley, MD

Switched to TNW after a rival took £5k and ghosted him since March. Five commercial surveys in three weeks — all with MDs or finance directors — now chasing a near 900kW job.

  • Leads started within 10 minutes of loading credit
  • MD or finance director at every single job
  • 4 out of 5 serious; cancellations replaced free
Watch on YouTubeyoutu.be/lP7Db8m2Q-I
Carbon Energy Savings testimonial
14.5× ROI
Carbon Energy Savings

£2,200 test batch → £32,000 closed installations in 2 weeks.

"Your delivery has exceeded expectations. Open, flexible, and you listen."

  • Cost per fit £2,100
  • 7-figure annual lead spend
  • In line to be main partner
Watch on YouTubeyoutu.be/OAU51PlrtBE
Harvest Green Developments testimonial
2 G99 / 4 meets
Harvest Green Developments
James Clifford, BD Director

50% conversion to G99 grid applications in first 3 months.

"You bring warm enquiries we can engage with our technical expertise."

  • Avg deal 140–150kW + battery
  • Short-circuits 12–24mo sales cycle
Watch on YouTubeyoutu.be/_ceVNme8BBk
TJS Solar testimonial
£5M+ pipeline
TJS Solar

5 NHS hospital surveys booked, £5M+ pipeline in a single week.

"It's like working with my mates."

  • Full branding package
  • 12/10 lead quality
Watch on YouTubeyoutu.be/H3ILoZ225mQ
Simcott Renewables testimonial
£350k closed
Simcott Renewables

Kings College deal closed at £350k from one TNW intro.

  • 1+ year partnership
  • Collaborating on multiple levels
Watch on YouTubeyoutu.be/a9bWWXWbN8Q
Solar Panels London testimonial
£120k–£300k AOV
Solar Panels London

Deal sizes £120k–£300k inside the first month.

  • Night and day vs prior providers
  • Long-term partnership
Watch on YouTubeyoutu.be/lunT4IpLwk0
Smart Homes Electrical testimonial
100kW first lead
Smart Homes Electrical

Landed a ~£100k 100kW install from the very first lead, under a month in.

"It's like having your own sales team in the background."

  • Comms bang on
  • Day-one results
Watch on YouTubeyoutu.be/2sjQk2KhNic
Sol PV Group testimonial
£40k avg job
Sol PV Group

Two testimonials in two days, sees TNW as a long-term partner.

  • High-value leads
  • Service bang on
Watch on YouTubeyoutu.be/pqOGjnAuW5E
Rural and Country testimonial
1MW / month
Rural and Country

#1 lead provider, 80% of their internal volume.

  • 1+ year partnership
  • Continuous improvement loop
Watch on YouTubeyoutu.be/7wGsijrV0wA
ACG testimonial
£1M+ pipeline
ACG

Quality meetings inc. NHS in the first month.

  • Avg deal £50k–£300k
  • Other providers couldn't match
Watch on YouTubeyoutu.be/ovWctorjUIM
B.Solar testimonial
£3M+ pipeline
B.Solar

1.8MW job confirmed; 108kW signed with 400kW potential.

  • 10+ meetings in 4 weeks
  • Pay-after-meeting model
Watch on YouTubeyoutu.be/OI5TTCDv_8c
Eco Power Renewable Energy testimonial
NHS, 17 sites
Eco Power Renewable Energy

FD-level meetings inc. NHS group spending £25–30m/yr.

"Feels like your team works inside our business."

  • All leads 100kW+
  • 3+ months partnership
Watch on YouTubeyoutu.be/tp2u974KuYE
Start Solar UK & Ireland testimonial
8 deals / £64k
Start Solar UK & Ireland

70 opt-in leads → 8 closed deals in 3 months.

  • 20% of leads still to contact
  • Pragmatic partnership
Watch on YouTubeyoutu.be/P6qLZ9XL0iY
Hunter Build and Solar testimonial
3/7 closed wk1
Hunter Build and Solar

£40k generated, £28k profit, 200+ lead pipeline.

  • Closed 3 of 7 first-week leads
Watch on YouTubeyoutu.be/lMa_dcCA4dY
EcoTech Contracts testimonial
£100k / 6wk
EcoTech Contracts

£100k closed deals in 6 weeks.

"I'm hard to impress, a 6-week turnaround is impressive."

  • Seriously recommend
Watch on YouTubeyoutu.be/Jbk0SKGQ1r0
Simplicity Solar testimonial
1.5MW + 2MW
Simplicity Solar

8 commercial meetings in 2 weeks, 4 converted.

  • Better than their own leads
  • Multi-MW pipeline
Watch on YouTubeyoutu.be/YqIfsgmHmFk
Treepublic (LA) testimonial
$5M pipeline
Treepublic (LA)

Consistent $100k–$5M+ deals over 6 months in California.

  • Best lead provider used
  • Numerous meetings in 4 weeks
Watch on YouTubeyoutu.be/AbflteXGfDo
IndyGen testimonial
£1M / 2 weeks
IndyGen

B-Corp booking + £1M pipeline in 2 weeks via full branding package.

"Better than an in-house sales person."

  • Avg deal 200–350kW
Watch on YouTubeyoutu.be/GCKH-h1EYO0
Simcott Group testimonial
20+ meetings
Simcott Group

Multi-MW pipeline in 8 weeks, scaled nationwide.

  • Pay-after-meeting model
Watch on YouTubeyoutu.be/wIRjJK25ng4
Bgreenn testimonial
MW pipeline
Bgreenn

10+ meetings in 4 weeks, best lead provider used.

  • Pay-after-meeting model
Watch on YouTubeyoutu.be/D-WtjxSsO1U
GECC testimonial
500kW deals
GECC

Pipeline of deals up to 500kW, always the right decision maker.

  • Performance-based model pays for itself
Watch on YouTubeyoutu.be/-hh8D0TxCS0
Green Home Co testimonial
£40k avg job
Green Home Co

30–50kW systems, every lead vetted, expecting an installer.

"It's so comfortable. They're in the palm of your hand straight away."

  • No cold prospects
Watch on YouTubeyoutu.be/SsgTwdYJs3I
Green Home People testimonial
48hr close
Green Home People

30–35kW commercial lead, confirmed within 48 hours of meeting.

  • Customer expecting & briefed
Watch on YouTubeyoutu.be/qHmghEvsnls
Ingeni Renewables testimonial
Ingeni Renewables
Ursula, Director

Forecourt & petrol-station solar, won work directly from TNW leads.

"The leads passed to us, the people are interested in solar. We've won work out of it."

  • Saves all the legwork
  • Far more effective than ping-leads
Watch on YouTubeyoutu.be/JTjcoqn-Du8
Ignite Mechanical testimonial
10–50kW
Ignite Mechanical
Joshua, Director

Genuine commercial solar leads from day one with seamless booking.

  • Easy client portal
  • No time wasted
Watch on YouTubeyoutu.be/R1UKdqg0zw8
Solar Sense testimonial
31 yrs in biz
Solar Sense
Warren, Head of Sales

Tesco's, Crown Estate, Windsor Castle, scaling with vetted appointments.

"You go a step further, confirming appointments before we drive 2-3 hours."

  • Would recommend
Watch on YouTubeyoutu.be/NmxFeLEUAQU

Keep scrolling for the full pipeline →

03On the ground

Some notable partners.

Credible operators we've built real relationships with, face to face, on site, in their offices.

Project Solar
£300M+ turnover
Most valuable partnership to date

Project Solar

The UK's largest residential solar installer, and arguably our most valuable partnership to date.

  • #1 residential solar installer in the UK
  • £300M+ annual turnover
  • Long-standing working relationship at director level
Sustain Commercial Solar
£60M turnover
Steady commercial pipeline

Sustain Commercial Solar

A serious commercial player we've fed a steady stream of projects to, built on real trust with their directors.

  • ~£60M annual turnover in commercial solar
  • Consistent project flow passed across
  • Direct, ongoing relationship with the directors
04Generation

How we generate the interest.

We generate demand in multiple ways. Whatever the source, every prospect is qualified live over the phone before anything reaches your team.

Cold email at scale

Sending over 10,000 emails per day
Calls today1,247
Now connecting:

In-house cold callers

Over 40 reps across the business
SolarCoAd
Free site survey
New lead
James Whitford
Whitford Foods Ltd
120kW · Manchester
Qualified

Paid ads

Over £20,000 spent monthly on ads
05Qualification
Always qualified live on the phone
30+ criteria

A qualification framework built over 3.5 years of trial and error.

The generation channel can change. The phone qualification standard does not.

Step 01

Business & premises

  • Legal business entity the lead is tied to confirmed with the prospect
  • Ownership status of the premises (own vs lease)
    • IF leased:remaining lease length captured
    • IF leased (under 8 years):likelihood of renewing the lease confirmed
    • IF leased:permission to make changes to the building documented (written or verbal)
    • IF leased:quality of relationship with the landlord noted
Step 02

Energy profile

  • Rough energy costs per month or year captured (kWh & unit rate)
    • Unit rate captured where known (we see a lot of people paying ~0.25p)
    • Consumption in kWh captured where known
  • Electrical supply type confirmed (single phase or three phase)
  • Usage pattern captured (business hours only vs evenings & weekends too)
Step 03

Property & roof

  • Property address confirmed and clarified with the prospect on Google Earth
  • Any no-go areas for panel placement on our design identified
    • IF skylights:happy to cover them if the ROI makes sense noted
    • IF available land:happy with a ground-mount install if it makes sense noted
  • Existing solar on site checked
    • IF yes:how long ago it was installed captured
    • IF yes:whether they still have an energy bill confirmed
    • IF yes:feed-in tariff status confirmed
  • Roof material identified
  • Any known damages to the roof captured
    • IF bad/asbestos:cracks or leaks flagged
    • IF bad/asbestos:openness to replacement or overcladding noted
    • IF damage present:appetite for a bundled new roof + solar noted
Step 04

Decision & timeline

  • Prior solar quote history captured (if not already mentioned)
    • IF yes:how many quotes have they received?
    • IF yes:why are they still looking?
  • Core motivation for going solar identified (bill savings, locking in costs long-term, or something else)
  • Preferred method of payment captured (cash, finance, lease, etc.)
  • Decision timeline confirmed — when they want to move ahead and what the timeline looks like
  • Point of contact personal information captured
  • Site assessment availability secured (3 date/time options over the next 2 weeks)
    • Note:point of contact must be personally available on the day
Outcome
Rep submits booking for review
06Quality control
The last gate before you

Two QC reps. One job.

Kill weak leads before they reach you. Nothing leaves the building until both of them sign it off.

00

Salaried, not commissioned

Paid the same whether a lead passes or fails. Zero incentive to push a weak lead through to hit a number.

00

Independent of the booker

They sit between the booker and you. The booker cannot bypass them, overrule them, or release a lead themselves.

00

Two sets of eyes

Every lead is reviewed twice against the same spec. If either rep flags it, it does not get sent. No debate.

Fails the spec?

It never reaches your pipeline, and if one ever slips through, we replace it free. You only ever see the leads that survived both reps.

07The lead pack

Full visibility before you accept.

No black boxes. Every lead arrives as a complete profile so you decide if it's worth your time, before it ever hits your calendar.

An actual lead drop, exactly as it lands in the installer's WhatsApp group.

Example WhatsApp lead drop showing aerial site image and qualification details
Roof images & area outline
Full qualification notes
Knowledge level & quote history
Flagged risks (asbestos, roof condition, single phase, access)
08The analogy

Think of it like Yo! Sushi.

The belt comes round. You see exactly what's on every plate. You take the ones you want, and nobody else eats off it.

Glasgow
Manufacturing site
£41k/mo · 3 phase · owns premises
Leeds
Distribution warehouse
£18k/mo · steel roof · no prior quote
Bristol
Cold storage facility
£26k/mo · 24/7 load · ground mount space
Kent
Food producer
£33k/mo · owns freehold · decision maker
Cardiff
Engineering works
£12k/mo · 3 phase · roof in good order
Glasgow
Manufacturing site
£41k/mo · 3 phase · owns premises
Leeds
Distribution warehouse
£18k/mo · steel roof · no prior quote
Bristol
Cold storage facility
£26k/mo · 24/7 load · ground mount space
Kent
Food producer
£33k/mo · owns freehold · decision maker
Cardiff
Engineering works
£12k/mo · 3 phase · roof in good order
01

The belt runs

Qualified site surveys come round continuously. You never sit waiting on a batch to be built.

02

You pick the plate

Every lead arrives with the full profile visible. If it isn't right for you, you let it pass.

03

It's yours alone

No shared plates. Every lead is exclusive, never sold to a second installer.

Visible, chosen by you, and completely exclusive. That is what separates this from shared lead marketplaces.

09From WhatsApp drop to chargeable lead
Step 01  ·  You claim it

You self-select the leads you want.

Pick the leads you want directly from WhatsApp, just reply to our message.

Step 02  ·  Appointment confirmation call

We call the lead to confirm the appointment with you.

Then we chase the consumption data your surveyor actually needs.

1st12 months of half-hourly meter readings
2ndAny 12-month consumption data available
3rd3 most recent energy bills

We push hard for this before the appointment, and prep them to have it on the day. It is a best effort, not a guarantee.

Step 03  ·  Lead added to portal

Confirmed leads appear in your portal.

Your assigned leads
Calendar of upcoming surveys
Full lead details on click
Step 04  ·  24h confirmation

We confirm 24 hours before.

  1. 1Call the prospect to confirm the appointment is still going ahead
  2. 2Make sure the right person will be personally available on site
  3. 3Introduce you as the installer who'll be visiting
  4. 4If we can't get confirmation, we cancel the appointment, your team never wastes a trip
Step 05  ·  Site survey

Your team runs the survey.

Prefer to skip the long trip? We can run it as a virtual appointment instead.

Step 06  ·  Post-meeting feedback

Post-meeting feedback closes the loop.

  1. 1Once the survey is complete, we call you to collect post-meeting feedback
  2. 2You tell us how it went
  3. 3If the lead turns out not to be viable, you don't get charged for it
10Next steps

Where we go from here.

Two quick steps to get you seeing live leads and locked in on commercials.

Step 01

Create WhatsApp.

We will create a WhatsApp group chat and send leads over that are available right now in your area.

Open the form
Step 02

Book a follow-up call.

Let's get this in the diary now while we're on the call, we'll jump back on once you've seen a few real leads drop into the group, walk through the figures, pricing, payment terms, volumes and onboarding so you can get started.

Booked in live on this call, no chasing required.
11Send recap

Send the recap email.

Drop in one or more email addresses. We'll send a recap of what we covered straight from TNW Marketing.

Separate multiple addresses with commas, spaces or new lines.

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